So MLB has accepted a proposal from Sony to put Spider-Man 2 ads on all the bases the weekend that the movie opens... I don't buy. All that has happened here is that Sony completely duped MLB into millions and millions of dollars of free advertising. By accepting this, news agencies (like ESPN) are now running the story. It won't be long before national news coverage gives the story 5 minute chunks of time around the country, and possibly the world. What does this mean? It means there will be a huge backlash among fans and MLB will end up cancelling the agreement. What does Sony lose when this happens? Nothing. They just managed to pay nothing for tons and tons of free airtime. Every sports fan is going to be talking about this plan now, and in the end, when the ads get cancelled, it will have cost Sony zip.
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